Joe Rouse 6/13/12 Joe Rouse 6/13/12

Wednesday Wipeout.

Flight training!

Joe Rouse 6/13/12 Joe Rouse 6/13/12

I Am Not Worthy!

The Swami speaks, we listen.
No more photography tips, our guru has written a short and sweet explanation on photography, and has brilliantly linked it to sailing.

Joe Rouse 6/12/12 Joe Rouse 6/12/12

What's Up Doc? (Tillerman Tuesday)

Doc was complaining about a photo he took over at Proper Course,
"Two dark blurs appear in the middle of the photo."

With a little help from software, presto-chango!
Software - Picasa: a) retouch b) crop c) change contrast d) pencil sketch
Total time: 2 minutes.

Joe Rouse 6/11/12 Joe Rouse 6/11/12

Sailing Photo Of The Day. (Photography Tip Number Five)

You can transform a less than successful photo with software and make it semi-interesting.

Joe Rouse 6/11/12 Joe Rouse 6/11/12

How Was Your Weekend? (Photography Tip Number 4)

You don't need to over saturate the *colours of your photos. Muted can be just fine, thank you very much. (Especially if you use "Photography Tip Number Three.")

*English spelling used in honour of the guy who pushed us down this path.

Joe Rouse 6/10/12 Joe Rouse 6/10/12

Wave Of The Day.

Water color.

Joe Rouse 6/11/12 Joe Rouse 6/11/12

Monday Morning Mermaid.

Happy Monday!

Joe Rouse 6/8/12 Joe Rouse 6/8/12

Have A Great Weekend! (Photography Tip Number Three)

You can't go wrong taking a photograph of a wahine.
Wahines will drive eyeballs to your website or blog.

Try and make it out onto or into the water this weekend.

Joe Rouse 6/7/12 Joe Rouse 6/7/12

Fish On Fridays.

[youtube http://www.youtube.com/watch?v=3xCvyORCDdU]

Fly fishing: The next generation.

Joe Rouse 6/6/12 Joe Rouse 6/6/12

A Day At The Beach. (Photography Tip Number 2)

There are some things that shouldn't be photographed.
I know you know what I mean. Think about the stream of endless photos on facebook and tumblr of your kids in various states of inebriation. "Please Johnny, don't post those photos of you having relations with our pet goat. I can guarnetee you that prospective employers or in-laws will not be impressed."

Joe Rouse 6/6/12 Joe Rouse 6/6/12

Wednesday Wipeout.

Even world class athletes wipeout!
If our intrepid photographer hadn't brought his camera with him, this glorious event would have been lost forever. But now it will live on in the digital universe for eternity .

Joe Rouse 6/6/12 Joe Rouse 6/6/12

Wreck On Wednesday. (Photography Tip Number One)

Always have a camera with you.

Joe Rouse 6/5/12 Joe Rouse 6/5/12

How Do Sailboats Move, Joe?

I'm glad you asked, Joe. (Ah-oh, I'm talking to myself again. It's time for a spoonful of my medcine.) Watch the video "The Physics of Sailing." Hopefully you won't keel over from complicated formulas and theories.

Joe Rouse 6/1/12 Joe Rouse 6/1/12

Fish On Fridays. (Triple Play) Wahine Time.

The Horse approves of these photos.
Have a great weekend!

Joe Rouse 6/1/12 Joe Rouse 6/1/12

Aloha Friday. (Sailing Video)

[youtube http://www.youtube.com/watch?v=FzoqVAVPzmU]

Time for a little outrigger canoe sailing.
Where's wiener dog?

Joe Rouse 5/30/12 Joe Rouse 5/30/12

Dieter Rams: Ten Principles Of Good Design.

1.

Good design is innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2.

Good design makes a product useful

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

3.

Good design is aesthetic

The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

4.

Good design makes a product understandable

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

5.

Good design is unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

6.

Good design is honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7.

Good design is long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

8.

Good design is thorough, down to the last detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9.

Good design is environmentally-friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

10.

Good design is as little design as possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.